What's your
engagement rate?

Enter your numbers below. We'll calculate your engagement rate, compare it to benchmarks for your follower count, and give you tips to improve.

What good looks like

Engagement rate ranges vary by platform. Here's what to aim for.

LinkedIn

Poor
<1%
Below Avg
1-2%
Average
2-3.5%
Good
3.5-6%
Excellent
>6%

X / Twitter

Poor
<0.5%
Below Avg
0.5-1%
Average
1-3%
Good
3-5%
Excellent
>5%

Instagram

Poor
<1%
Below Avg
1-3%
Average
3-5%
Good
5-8%
Excellent
>8%

TikTok

Poor
<2%
Below Avg
2-4%
Average
4-7%
Good
7-12%
Excellent
>12%

Threads

Poor
<1%
Below Avg
1-2%
Average
2-4%
Good
4-6%
Excellent
>6%

Instant Calculation

Enter your follower count and average interactions. Your engagement rate updates in real time as you type.

Benchmark Comparison

See how your rate stacks up against the average for your follower tier, from nano to macro creators.

Platform-Specific Ranges

Every platform is different. Check what "good" looks like for LinkedIn, X, Instagram, TikTok, and Threads.

Actionable Tips

Get 3 specific tips based on your current rating to improve your engagement starting today.